Survey Builder for X-Cart is an essential element of your e-store feedback system - a perfect marketing tool to make sure your business is moving in the right direction. Wondering why one product is a best-seller while its substitute doesn't sell at all? Then ask the ones, who make that choice - your customers and prospects! The easiest way to cover most of them with your minimal efforts is to create a survey. X-Cart Survey Builder is an absolute must-have for you to allow your customers and prospects to evaluate the products and services you are offering. What X-Cart Survey Builder can do for you: ... Build virtually any survey you can imagine : unlimited questions and personalization. Add and customize questions any time you want ... Measure and predict a customer's attitude toward a company and/or its products. "Want to know the easiest way to find out what customers think about your company?" asks Esteban Kolsky, a senior research director at Gartner. "Ask them."Customer feedback should drive your marketing communications. Allow your customers and prospects to evaluate the products and services you are offerring ... Get relevant customer opinion on any question. Survey builder integrates all available data for a given respondent so that the current survey reflects only the information that is needed, being verified, or studied for change ... Make customers feel appreciated and important. People always evaluate your company for themselves, and when they are addressed to share their opinion makes them know it counts. It is also a good way to learn about customer disappointment ... Have the customer community collectively rank the feedback and ideas. Post the results (analysis) of a survey, associated with a product, manufacturer, etc. and let customers see "what others say" ... Expand the use of web 2.0 at your store. Use new web 2.0 two-way communication and community platform that solicits open-ended feedback and ideas from customers ... And more!