Optimize website content and ad campaigns. Find related keywords and phrases. Build keyword lists that cover all variations, e.g. keyword tumblers, word permutations, spelling errors and missing spaces. Position check and track history. View past ranking positions on graphs and charts. Check keyword density. Have titles, headers etc. "weight" more than normal text. Analyze competition, e.g. page keyword relevance, backlinks and page rank. Can integrate with online SEO, PPC and website analysis and keyword marketing tools. All information and data can be exported as XML or CSV. Configure, import and export lists with keywords, websites and search engines to check. Concurrently position check multiple websites for multiple phrases at multiple search engines. Advanced users can add support for new search engines to check website ranking against. Concurrently check multiple keyword suggestion engines for multiple input phrases. Advanced users can add support for new keyword and phrase suggestion engines to get keywords from.